When it comes to app quality, the stakes have never been higher. Users expect their applications not only to work well, but to be intuitive and easy to use, load quickly and protect their information and privacy, make sense and keep them coming back for more - all from day one. In order to deliver consistently great apps - apps that users love - companies need an integrated approach to maximizing app quality. As users define app quality, you need to take a 360° approach, looking at quality from every angle, every step of the way. Applause arms you with the tools, services, analytics, experience and support you need to achieve 360° app quality, no matter where you are along the app lifecycle.

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