Multi-Brand ESM Solutions in JSM

This service provides a structured, repeatable process to enable and manage multiple branded Jira Service Management (JSM) portals within a single JSM instance. It is designed for organisations that operate under multiple brand identities, each requiring a distinct customer experience, visual design, and communication style. The service covers every aspect of setup, including branding configuration, customer group segmentation, request type alignment, and workflow design to ensure that each portal reflects the appropriate brand identity while maintaining governance and operational consistency. It also includes guidance on automation, permissions, and reporting structures to simplify maintenance and scalability. By implementing this approach, businesses can present a unified support strategy across brands, improve customer experience through brand-specific portals, and streamline administration through a single JSM environment.