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Key highlights of the appSupercharge your Jira issues with AI-powered custom fields that calculate, extract, and update data automatically
Automate Field Enrichment
Let AI agents instantly extract context and fill in custom fields the second a Jira issue changes
Trigger-Based Intelligence
Background listeners automatically trigger custom AI actions on issue updates—no manual work needed
Zero Friction Management
Eliminate mundane data entry for your team while keeping project metrics and Jira data pristine
More details
Transform static Jira issues into dynamic data engines. Magic Columns leverages background processing and smart AI triggers to handle the tedious work of keeping your issues up to date.
Key Features:
- Real-time Triggers: Reacts instantly whenever a Jira issue is created or updated.
- AI-Powered Fields: Extract summaries, analyze sentiment, or predict values using intelligent background agents.
- Reliable Processing: Built on native Atlassian Forge Queues to ensure stable operations.
🔒 Enterprise Security & Data Residency
Built natively on Atlassian Forge, the app strictly respects your instance's data residency bounds. Data is processed entirely within your localized geographic region. Powered by Atlassian Intelligence, it leverages Atlassian's secure LLM gateway. Your data never leaves the protected ecosystem and is never used for public LLM training.
⚠️ Prerequisite: Requires an active Atlassian Rovo license enabled on your instance.
Resources
App documentation
Comprehensive set of documentation from the partner on how this app works
Privacy and Security
Privacy policy
Atlassian's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.
Partner privacy policySecurity program
This app is not part of the Marketplace Bug Bounty program.
Integration permissions
Magic Columns: AI Field Automation integrates with your Atlassian app
Version information
Version 3.0.0•for Jira Cloud
- Release date
- Jul 8th 2026
- Summary
- AI-powered custom fields and background processing for Jira.
- Details
Real-Time Triggers: Hooks directly into native Jira "issue-updated" events. The moment a status, description, or field changes, Magic Columns evaluates the update instantly.
AI-Powered Fields: Bring LLM capabilities to your workflow. Background agents dynamically analyze issue context to extract summaries, calculate field metrics, and auto-populate your custom fields.
Asynchronous Forge Queues: Heavy computing won't slow you down. All AI API interactions are offloaded to background queues, ensuring a seamless, fast UI experience for your users.
Admin Dashboard: A centralized configuration console gives you full visibility and control to align smart fields with your project schemas.
- Payment model
- Paid via Atlassian
- License type
- Commercial