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Key highlights of the appBuild complex Jira automation visually — conditions, loops, API calls, and error handling — no coding required
Build automation visually, without writing code
Drag nodes onto a canvas, connect them, configure each step in a side panel.
Build playbooks with branches, loops, error handling, and API calls — readable by your whole team, not just the admin who built it
Plug your playbooks into Jira Automation rules
Published playbooks appear as native actions inside Jira Automation, right next to built-in actions like "Send email" or "Create issue". Trigger them on any event, pass parameters, and reuse across rules
Go beyond what Jira Automation can do on its own
Handle nested conditions, iterate over subtasks or linked issues, branch on API response codes, and catch errors mid-flow. Build the complex logic that would normally require scripting — visually
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More details
Built on Atlassian Forge — runs entirely within Atlassian's infrastructure with no external servers.
All data stored in Atlassian Storage API.
Language support: English (UI and documentation). Support for additional languages is planned for upcoming releases.
Key benefits:
- No coding required — visual drag-and-drop flow builder for complex automation logic
- Native integration — your playbooks appear as actions in Jira Automation, alongside built-in actions like "Send email" or "Create issue"
- Branch logic, loops, and error handling — go beyond what Jira Automation rules support out of the box
- External API calls — fully configurable HTTP requests to any third-party service
- Reusable playbooks — build once, use across multiple automation rules
- Audit-ready — every playbook execution is logged with input, output, and step-by-step trace for debugging and compliance
Support: Customers can reach us via our Jira Service Management portal for bug reports, feature requests, and general questions.
Resources
App documentation
Comprehensive set of documentation from the partner on how this app works
Privacy and Security
Privacy policy
Atlassian's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.
Partner privacy policySecurity program
This app is not part of the Marketplace Bug Bounty program.
Integration permissions
Customata — Visual Automation Builder for Jira integrates with your Atlassian app
Version information
Version 2.3.0•for Jira Cloud
- Release date
- May 22nd 2026
- Summary
- Initial Marketplace release of Customata — visual automation builder for Jira
- Details
First public release of Customata on the Atlassian Marketplace.
What's included:
- Visual drag-and-drop flow builder for Jira automation playbooks
- Native integration with Jira Automation rules — playbooks appear as actions alongside built-in ones
- Jira actions: Create issue, Update fields, Transition issue, Add comment
- Logic nodes: Branch (conditions), For Each (loops over linked issues, subtasks, custom lists)
- Data nodes: Set Variables, Web Request (external API calls with custom headers, body, and methods)
- Control nodes: Return, Stop with Error, Break Loop
- Debug nodes: Log Message with full variable interpolation
- Built-in error handling — every node has dedicated "error" output path
- Encrypted Secrets store for API tokens and credentials
- Full version history with diff view — track every change to your playbooks
Built on Atlassian Forge. All data stays within Atlassian Cloud.
- Payment model
- Paid via Atlassian
- License type
- Commercial