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Key highlights of the appApply go-to-market checklists to Jira issues in one click
More details
GTM Playbooks for Jira helps marketing, sales, and agency teams standardize recurring workflows with reusable checklists directly inside Jira. Instead of rebuilding launch or onboarding checklists every time, simply apply a playbook to an issue and track progress with a live checklist and progress bar.
The app includes 16 ready-to-use GTM playbooks covering product launches, marketing campaigns, SEO audits, sales handoffs, client onboarding, QBRs, deal closing, and more. Every playbook is fully customizable—you can edit, duplicate, delete, or create your own templates in seconds.
Applied checklists are copied to each issue, so future template changes never affect existing work. Built on Atlassian Forge, the app runs entirely within your Jira site with no external servers, accounts, or integrations required.
Resources
App documentation
Comprehensive set of documentation from the partner on how this app works
Privacy and Security
Privacy policy
Atlassian's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.
Partner privacy policySecurity program
This app is not part of the Marketplace Bug Bounty program.
Integration permissions
GTM Playbooks for Jira integrates with your Atlassian app
Version information
Version 2.1.0•for Jira Cloud
- Release date
- Jul 31st 2026
- Summary
- Manage launches and onboarding with reusable Jira playbooks
- Details
- Initial release with 16 GTM playbook templates for Jira
- Launch GTM Playbooks with reusable Jira checklists
- Add reusable GTM checklists for marketing and sales teams
- First release of GTM Playbooks for Jira
- Create and track GTM playbooks directly in Jira
- Standardize launches with reusable Jira playbooks
- Built-in GTM templates for marketing, sales, and agencies
- Reusable issue checklists for GTM workflows
- Manage GTM workflows with customizable playbooks
- Initial Marketplace release of GTM Playbooks
- Payment model
- Paid via Atlassian
- License type
- Commercial