Easy Agile Personas for Jira
- Jira Software
A customer centric approach to backlog refinement
Communicate customer personas
Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.Watch the on-demand demo
Understand customer desires
Have a well groomed backlog by detailing the level of importance and persona on each user story.
Order the backlog by customer value
Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.
Easy Agile Personas for Jira enables Product teams to create and store customer Personas natively in Jira. By empathising with the customers' needs and goals, a team can understand and focus on their customers.
Get your team and stakeholders aligned to do customer-centric work.
Easy Agile Personas facilitates a holistic view of the customer by providing:
- Personas stored alongside an Agile project
- A Persona custom field linking Jira issues to a Persona
- A visualisation of the issues important to a Persona
Read posts on our blog about developing and using customer personas.
Looking to groom a backlog using customer-centric story maps? Check out Easy Agile User Story Maps.
Privacy and security
Easy Agile Personas for Jira integrates with your Atlassian product. This remote service can:
- Act on a user's behalf, even when the user is offline
- Administer Jira projects
- Delete data from the host application
- Write data to the host application