Easy Agile Personas for Jira

for Jira Cloud, Jira Server 8.0.0 - 9.15.2, Jira Data Center 8.0.0 - 9.15.2 and more
396 installs
  • Supported
  • Jira

A customer centric approach to backlog refinement

YouTube's thumbnail image for the video.

Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.Watch the on-demand demo

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.

More details

Try Personas now in our demo sandbox environment

Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.

Easy Agile Personas provides a holistic view into the customer by providing:

  • a way to capture personas alongside an agile teams backlog
  • a persona custom field which links a user story to the persona, and
  • a visualisation of the importance of all user stories for a given persona


Explore our guide to creating customer personas.

Looking to groom a backlog using customer centric story maps? Check out Easy Agile TeamRhythm.



This app offers additional security, reliability, and support through:

  • Cloud security participation
  • Reliability checks
  • 24hr support response time
  • and more.

Privacy and security

Privacy policy

Atlassian's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.

Partner privacy policy


Integration Details

Easy Agile Personas for Jira integrates with your Atlassian product. This remote service can:

  • Act on a user's behalf, even when the user is offline
  • Administer Jira projects
  • Delete data from the host application
  • Write data to the host application

Learn and explore

  • What’s Marketplace
  • App installation
  • About Atlassian
  • Atlassian resources
  • Search and ranking
  • Atlassian events
  • Atlassian foundation