Communicate customer personas
Understand customer desires
Order the backlog by customer value
Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.Watch the on-demand demo
Have a well groomed backlog by detailing the level of importance and persona on each user story.
Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.
Communicate customer personas
Understand customer desires
Order the backlog by customer value
Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.
Have a well groomed backlog by detailing the level of importance and persona on each user story.
Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.
Communicate customer personas
Understand customer desires
Order the backlog by customer value
Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.
Have a well groomed backlog by detailing the level of importance and persona on each user story.
Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.
More details
Easy Agile Personas for Jira enables Product teams to create and store customer Personas natively in Jira. By empathising with the customers' needs and goals, a team can understand and focus on their customers.
Get your team and stakeholders aligned to do customer-centric work.
Easy Agile Personas facilitates a holistic view of the customer by providing:
- Personas stored alongside an Agile project
- A Persona custom field linking Jira issues to a Persona
- A visualisation of the issues important to a Persona
Read posts on our blog about developing and using customer personas.
Looking to groom a backlog using customer-centric story maps? Check out Easy Agile User Story Maps.
More details
Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.
Easy Agile Personas provides a holistic view into the customer by providing:
- a way to capture personas alongside an agile teams backlog
- a persona custom field which links a user story to the persona, and
- a visualisation of the importance of all user stories for a given persona
--
Explore our resources for identifying and creating customer persona's.
Looking to groom a backlog using customer centric story maps? Check out Easy Agile User Story Maps.
More details
Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.
Easy Agile Personas provides a holistic view into the customer by providing:
- a way to capture personas alongside an agile teams backlog
- a persona custom field which links a user story to the persona, and
- a visualisation of the importance of all user stories for a given persona
--
Explore our resources for identifying and creating customer persona's.
Looking to groom a backlog using customer centric story maps? Check out Easy Agile User Story Maps.
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Cloud Pricing
Server Pricing
Data Center Pricing
| 10 users$100 | 25 users$500 | 50 users$1,000 | 100 users$2,000 | 250 users$4,000 | 500 & upAdditional pricing details |
| 50 users$6,000/year | 100 users$6,000/year | 250 users$6,000/year | 500 users$6,000/year | 750 users$7,000/year | 1000 & upAdditional pricing details |
Pricing FAQ
- How does cloud app pricing work?
Cloud apps are sold as a monthly or annual subscription. You are eligible for support and automatic version updates as long as your subscription is active.
When your subscription renews each month, you are automatically billed for apps based on the number of users in your instance.
If app pricing changes after your initial purchase, there's a 60-day grandfathering period during which you can renew based on the old pricing.
- How do I determine my cloud pricing?
Apps are billed based on the number of users in your Atlassian product. Jira Cloud apps are priced based on the maximum users of the Jira products on your instance. For example, if you have Jira Software (50 users) and Jira Service Management (10 agents) on the same instance, you pay the 50-user price for apps.
The pricing structure for cloud apps is as follows:
- Monthly subscriptions with up to 10 Atlassian product users are billed at a flat rate price.
- Monthly subscriptions with more than 10 users are billed per user, starting at the first user.
- Monthly subscriptions with more than 100 users are billed per user. The table above provides example pricing at various user levels.
Annual subscriptions may offer a discount depending on the number of users purchased.
- Do you offer academic, community, or open-source licenses for cloud apps?
Yes. Academic, community, and open source licenses are available to qualifying organizations. See our Purchasing & Licensing FAQ for more information.
- Can I extend my free trial?
For cloud apps, you cannot extend your free evaluation period. All cloud apps are immediately subscribed by a user, and we provide a free evaluation period. This is a minimum of 30 days and ends on the second billing cycle after you first subscribe to the app.
Pricing FAQ
- How does server app pricing work?
Server products and apps are hosted on your servers. This app is sold as a perpetual license, and the purchase price includes 12 months of maintenance (support and version updates).
You can renew maintenance after 12 months at 50% of the current purchase price. You can upgrade the tier of your Atlassian product and app licenses at any time. Upgrade prices are calculated based on Atlassian's formula (view example).
If app pricing changes after your initial purchase, there's a 60-day grandfathering period during which you can renew based on the old pricing.
- How do I determine my server pricing?
Apps are billed based on the number of users in your Atlassian product. For Jira 7.0 or later, the app tier should match the maximum tier of the licensed Jira products on your instance. For example, if you're running Jira Software (500 users) and Jira Service Management (25 agents) on the same instance, you should purchase the 500-user tier for apps. For versions of Jira prior to 7.0, the app tier should match the licensed user tier for Jira. Even if fewer users want to use the app than your Jira license, the two licenses should match exactly.
- Can I install this app in a Data Center product?
Yes, this app has a Data Center approved version. If you're using a Data Center product, you should install the Data Center version of the app.
- What type of license do I need if I'm using this app in a Data Center product?
Because this app has a Data Center approved version, you should purchase a Data Center license for the app.
If you already own a server license for this app, you can continue using the server license in your Data Center product for a limited period of time.
- Do you offer academic, community, or open-source licenses for server apps?
For server apps, academic licenses are available at a 50% discount if you have an academic license for your Atlassian product.
Community and open-source licenses are available for server apps. Learn more about community and open source licenses.
- Can I extend my free trial?
For server apps, you can extend your app trial up to 5 times - in other words, for up to six months. Extend your trial by generating a new evaluation license key from Atlassian Marketplace. Click Try it free and you'll be directed to generate a new license. Paste this license key into the app listing in UPM from your Atlassian product, and you're all set.
- How can I buy apps for my legacy Jira Server or Confluence Server license?
If you own a legacy Jira Server Unlimited (100+ users) or Confluence Server Unlimited (2000+ users) license purchased in 2012 or earlier, legacy app pricing is no longer available. You have two options for app purchasing:
- Purchase the app at the non-legacy Unlimited (10000+ users) tier.
- Renew your Jira or Confluence license at a non-legacy tier, then purchase the app at the same tier.
Pricing FAQ
- How does Data Center app pricing work?
Data Center apps are sold as an annual subscription. You are eligible for support and version updates as long as your subscription is active.
If app pricing changes after your initial purchase, there's a 60-day grandfathering period during which you can renew based on the old pricing.
- How do I determine my Data Center pricing?
Apps are billed based on the number of users in your Atlassian product. For Jira 7.0 or later, the app tier should match the maximum tier of the licensed Jira products on your instance. For example, if you're running Jira Software (500 users) and Jira Service Management (25 agents) on the same instance, you should purchase the 500-user tier for apps. For versions of Jira prior to 7.0, the app tier should match the licensed user tier for Jira. Even if fewer users want to use the app than your Jira license, the two licenses should match exactly.
- Can I install this app in a Data Center product?
Yes, this app has a Data Center approved version. If you're using a Data Center product, you should install the Data Center version of the app.
- What type of license do I need if I'm using this app in a Data Center product?
Because this app has a Data Center approved version, you should purchase a Data Center license for the app.
If you already own a server license for this app, you can continue using the server license in your Data Center product for a limited period of time.
- Do you offer academic, community, or open-source licenses for Data Center apps?
For Data Center apps, academic licenses are available at a 50% discount if you have an academic license for your Atlassian product.
Community and open-source licenses are not available for Data Center apps. Learn more about community and open source licenses.
- Can I extend my free trial?
For Data Center apps, you can extend your app trial up to 5 times - in other words, for up to six months. Extend your trial by generating a new evaluation license key from Atlassian Marketplace. Click Try it free and you'll be directed to generate a new license. Paste this license key into the app listing in UPM from your Atlassian product, and you're all set.
Easy Agile provides support for this app.
Easy Agile provides support for this app.
Easy Agile provides support for this app.
Vendor support resources
Find out how this app works.
Atlassian-hosted discussions connect you to other customers who use this app.
Vendor support resources
Find out how this app works.
Atlassian-hosted discussions connect you to other customers who use this app.
Vendor support resources
Find out how this app works.
Atlassian-hosted discussions connect you to other customers who use this app.
Versions
Jira Cloud • Released 2021-04-07
Summary
Minor version update
Details
Minor version updateVersions
Version 1.1.0 • Jira Server 8.0.0 - 8.16.1 • Released 2020-12-09
Summary
New avatars and improved description sections
Details
The Easy Agile Team is excited to announce the release of Easy Agile Personas v1.1.0
- New avatars to give you more options when selecting an image to represent your customers
- Updates to the text fields to include sections for persona quote, demographics, customer bio and frustrations
- Minor bugfixes and small improvements
Versions
Version 1.1.0 • Jira Data Center 8.0.0 - 8.16.1 • Released 2020-12-09
Summary
New avatars and improved description sections
Details
The Easy Agile Team is excited to announce the release of Easy Agile Personas v1.1.0
- New avatars to give you more options when selecting an image to represent your customers
- Updates to the text fields to include sections for persona quote, demographics, customer bio and frustrations
- Minor bugfixes and small improvements
Installation
- Log into your Jira instance as an admin.
- Click the admin dropdown and choose Atlassian Marketplace. The Manage add-ons screen loads.
- Click Find new apps or Find new add-ons from the left-hand side of the page.
- Locate Easy Agile Personas for Jira via search. The appropriate app version appears in the search results.
- Click Try free to begin a new trial or Buy now to purchase a license for Easy Agile Personas for Jira. You're prompted to log into MyAtlassian. Easy Agile Personas for Jira begins to download.
- Enter your information and click Generate license when redirected to MyAtlassian.
- Click Apply license. If you're using an older version of UPM, you can copy and paste the license into your Jira instance.
To find older Easy Agile Personas for Jira versions compatible with your instance, you can look through our version history page.
- Log into your Jira instance as an admin.
- Click the admin dropdown and choose Add-ons. The Find new apps or Find new add-ons screen loads.
- Locate Easy Agile Personas for Jira.
- Click Free trial to download and install your app.
- You're all set! Click Close in the Installed and ready to go dialog.
- Log into your Jira instance as an admin.
- Click the admin dropdown and choose Atlassian Marketplace. The Manage add-ons screen loads.
- Click Find new apps or Find new add-ons from the left-hand side of the page.
- Locate Easy Agile Personas for Jira via search. The appropriate app version appears in the search results.
- Click Try free to begin a new trial or Buy now to purchase a license for Easy Agile Personas for Jira. You're prompted to log into MyAtlassian. Easy Agile Personas for Jira begins to download.
- Enter your information and click Generate license when redirected to MyAtlassian.
- Click Apply license. If you're using an older version of UPM, you can copy and paste the license into your Jira instance.
To find older Easy Agile Personas for Jira versions compatible with your instance, you can look through our version history page.
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