Easy Agile Personas for Jira

for Jira Cloud, Jira Server 8.0.0 - 9.4.0, Jira Data Center 8.0.0 - 9.4.0 and more
379 installs
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  • Supported
  • Jira Software

A customer centric approach to backlog refinement

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Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.Watch the on-demand demo

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.

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Try Personas now in our demo sandbox environment

Watch the on-demand demo

Easy Agile Personas for Jira enables Product teams to create and store customer Personas natively in Jira. By empathising with the customers' needs and goals, a team can understand and focus on their customers.

Get your team and stakeholders aligned to do customer-centric work.

Easy Agile Personas facilitates a holistic view of the customer by providing:

  • Personas stored alongside an Agile project
  • A Persona custom field linking Jira issues to a Persona
  • A visualisation of the issues important to a Persona

Read posts on our blog about developing and using customer personas.

Looking to groom a backlog using customer-centric story maps? Check out Easy Agile User Story Maps.


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This app offers additional security, reliability, and support through:

  • Cloud security participation
  • reliabilityReliability checks
  • support24hr support response time
  • and more.
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Privacy and security

Privacy policy

Atlassian's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.

Partner privacy policy


This app is part of the Marketplace Bug Bounty Program. Learn more
This partner has completed the Security Self-Assessment Program. Learn more


Integration Details

Easy Agile Personas for Jira integrates with your Atlassian product. This remote service can:

  • Act on a user's behalf, even when the user is offline
  • Administer Jira projects
  • Delete data from the host application
  • Write data to the host application