Go beyond “As a user, I want...” and bring your issues to life through rich customer persona context when your teams need it
Manage your customer personas
Define persona biographies, goals, frustrations to provide teams design-thinking insight to help guide feature development... all within Jira!
Link your personas to any issue
Link personas to issues so that customer context is accessible for a team during discussions, and conveniently access a persona "backlog" to see what else is linked.
Search & focus on specific personas
Search and focus on specific persona issues to find insights about how teams are using personas to build features using JQL
Privacy and security
Personify | Persona Management for Jira integrates with your Atlassian product. This remote service can:
- Act on a user's behalf, even when the user is offline
- Delete data from the host application
- Write data to the host application
- Read data from the host application