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Go beyond “As a user, I want...” and bring your issues to life through rich customer persona context when your teams need it
Manage your customer personas
Define persona biographies, goals, frustrations to provide teams design-thinking insight to help guide feature development... all within Jira!
Link your personas to any issue
Link personas to issues so that customer context is accessible for a team during discussions, and conveniently access a persona "backlog" to see what else is linked.
Search & focus on specific personas
Search and focus on specific persona issues to find insights about how teams are using personas to build features using JQL
Privacy and security
Privacy policy
Atlassian's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.
Partner privacy policyResources
Integration Details
Personify | Persona Management for Jira integrates with your Atlassian product. This remote service can:
- Act on a user's behalf, even when the user is offline
- Delete data from the host application
- Write data to the host application
- Read data from the host application